Abi started her digital PR journey by luck, but it soon became her passion

A post-university digital marketing internship back in 2018 introduced Abi to the world of SEO. She enjoyed it so much, she’s worked in digital PR agencies ever since. And the part of her work she loves the most? Landing top-tier links and coverage for clients.

Abi counts music as her other main passion and, since moving to London last year, she goes to as many musicals and gigs as she can. A member of musical theatre groups from a young age, she now sings in a social choir in London, although she’s also partial to her local pub’s karaoke night.

Abi recently started training for a half marathon. “As the girl who was always trying to get out of PE at school, I’m loving the challenge of pushing myself physically. Running is also a great way to explore new places in London, which I’m loving!”