Know where your brand stands in the age of AI search
AI platforms don’t just answer questions, they decide which brands get mentioned, in what context and how prominently. Ebb tracks exactly how your brand appears in AI responses across the major platforms, surfaces the fan-out queries those responses generate and benchmarks your performance against competitors. So you can see where you’re winning, where you’re not and what to do about it.
What Ebb tracks
AI Response Tracking
See exactly how AI platforms respond to prompts relevant to your brand. Track whether you’re mentioned, how prominently and how that picture changes week on week.
Fan-out Query Intelligence
Discover the specific search queries AI platforms generate when forming their responses via a web search. SERP rankings show you exactly where to focus your SEO and content effort to improve your AI visibility and an RRF (Reciprocal Rank Fusion) score turns those rankings into a single, stable visibility signal.
Competitor Benchmarking
See who else is appearing in AI responses in your category. Compare citation rates, share of voice and SERP performance against named competitors and identify the gaps worth closing.
Persona Analysis
Understand how your brand appears to different audience types. Ebb breaks visibility down by persona so you can see whether you’re showing up for the right people.
Trend Reporting and Exports
Monitor your visibility scores over time and export run data for client reporting or deeper analysis. Built for weekly automated runs so the picture stays current.
Tag Groups
Organise tracked prompts by theme or topic and track performance per cluster, useful for understanding which parts of your offer have strong AI visibility and which need work.
Why Ebb
Ebb wasn’t built to a spec, it was built because we were doing the research anyway. Every metric it surfaces comes from Propellernet Labs’ ongoing work into how AI platforms retrieve, rank and recommend brands.
Visibility data is only useful if you do something with it. Ebb is built by Propellernet, a search agency that has spent over two decades turning search insight into results. So the data doesn’t need to stop at the dashboard – our team can analyse what Ebb surfaces and help close the gap between insight and action.
AI answers reword themselves every time they run, so a citation count on its own can jump around. Ebb’s RRF (Reciprocal Rank Fusion) score goes deeper, measuring where the sources behind an answer actually rank in search. That gives you a stable signal you can act on and track properly over time.
AI doesn’t just decide whether to mention you, it decides what’s said, and it doesn’t always get it right. Ebb’s accuracy checker, available as an add-on, flags where LLMs are misrepresenting you so you can correct it at the source.
Built by Propellernet Labs
Ebb was developed inside Propellernet Labs as part of our ongoing research into how AI platforms retrieve, rank and recommend brands. It’s the tool we use ourselves and we’re now making it available to a small number of clients.
Join the Ebb waitlist
We'll be opening Ebb up more widely later this year. Leave your details and we'll be in touch when the time is right. Your details will only be used to follow up on your Ebb enquiry. No spam, no mailing lists.
