Be found, cited and recommended where your customers are looking.
More people are asking ChatGPT, Gemini and Google’s AI Overviews what to buy and where to go. We help brands get into those answers, get described accurately and get recommended. Have a look at what we offer.
See where you stand
AI Visibility Deep Dive
How often you and your competitors appear in AI answers across your key categories, and what to do about it.
AI Accuracy & Sentiment Audit
What AI is saying about your brand, whether it’s right, and whether it’s positive.
AI Readiness Audit
A technical check on whether AI can find and read your website, with fixes ranked by effort and impact.
AI Media Landscape Deep Dive
The publications AI relies on in your category, and how to get coverage in them.
Improve it
AI Persona-Led Content
We test how well your content answers each audience’s questions in AI, then tell you what to rewrite or create.
AI-Focused PR
Press office, affiliate, thought leadership and content designed to get your brand cited, and described well, by AI.
Track it
Prompt Strategy
The questions your customers actually ask AI, turned into the set we measure your visibility against. Available as Light or In-Depth.
Ongoing Visibility Tracking
A monthly report on how you’re showing up across AI platforms, tracked through our own tool, Ebb.
Results & success stories
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Why AI search matters
People now use AI to research purchases and holidays before they ever visit a website. Our 2025 research with YouGov, brought to life in the AI Pulse, shows this is strongest in travel, finance and retail, where people use AI not just to find information but to form opinions.
That leaves every brand with two questions:
- Are you showing up in AI?
- Is AI describing you the way you’d want?
How we work
1. Understand your audience
Which of your customers use AI, which platforms they use, and what for.
2. Pick the questions that matter
The prompts that tie to your business priorities.
3. Find where AI gets its answers
Whether it’s searching the web live or using what it already knows. Each needs a different approach.
4. Improve and measure
Technical fixes, content and PR to get you into more answers, with regular reporting on how often you’re cited compared to competitors.
How we measure
Most AI visibility tools promise more certainty than they can deliver, so we built our own. Ebb shows us the searches AI runs behind the scenes, tracks where you’re cited and spots gaps against competitors. We only report what we can measure reliably, and we’re clear about what’s a trend and what’s a firm result.
