PR

We help ambitious brands to be both front of mind and top of search listings.

Our PR team combines ‘traditional’ and digital PRs, data analysts, content planners and producers, and SEO consultants, to deliver digital PR that’s grounded in quantitative and qualitative data and delivers measurable commercial impact.

  • We use data to find, understand and reach the right audiences, either directly or via. influencers, journalists and media sites.
  • By better understanding your different target audiences, we develop PR campaigns and programmes of content that have the best chance of earning authority and being successfully amplified online.
  • We use owned, earned, paid and social channels to increase awareness and engagement with your brand.
  • We measure digital PR performance. We’re focused on its contribution to the bottomline, not just listing coverage, links and shares.

It’s an approach that has generated significant commercial success for ambitious brands ranging from established high street names, such as Long Tall Sally to fast-growing challenger brands such as Celebrity Cruises and more besides.

Given how much importance we place on measurement, it’s no surprise that market-leading PR measurement tool, CoverageBook started life as an in-house tool here, and that our people continue to develop new ways of thinking about and doing digital PR now and in the future.

Our PR services:

  • Strategic communications: We integrate your owned, earned, paid and social channels to tell brand stories that deliver impact.
  • Branded content: We work with you to plan, produce and promote branded content that drives awareness, consideration, conversion and advocacy too.
  • Media relations: We have developed the most effective ways to find and work with journalists and other media professionals in what is an increasingly fragmented landscape.
  • Digital newsroom: We use a range of mediums to produce, distribute, amplify and measure digital PR and content that gets you on the news agenda.
  • Data research and analysis: We implement a data-led approach to finding, understanding and reaching the right audiences for you, and to identifying the topics that will help your brand effectively engage them.
  • Training: If you want to be able to do more yourself, either by upskilling an existing team, in-housing digital PR work or developing new capabilities, we can help.

Data-led approach

We’ve developed a data-led and measurable approach to digital PR that helps ambitious brands to be both front of mind and top of search listings

Commercial success

Our approach has generated significant commercial success for ambitious brands from a range of industries

Team expertise

Our PR team combines ‘traditional’ and digital PRs, data analysts, content planners and producers, and SEO consultants

PR case study

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Evans Cycles

Man with bike on Golden Hill

Boosting revenue by 50% through a highly successful PR campaign

50%

increase in revenue

795%

ROI

47

pieces of coverage

It’s been a real eye opener for me just what can be done when taking a content centric approach to SEO outreach and working with an agency that genuinely cares about their clients and what they do.

Ben Hart – Ecommerce Director, Evans Cycles

PR team

Steve Baker

Steve Baker

Head of PR

About
Stephanie Finch

Stephanie Finch

Deputy PR Director

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Alex Jones

Alex Jones

PR Consultant

About
Hannah Adams

Hannah Adams

PR Consultant

About
Laura Wilkins

Laura Wilkins

PR Consultant

About

PR Articles