Welcome to the PR team you wish you’d met years ago – measurable, digital and with an eye on the future. We are a team of creative, reputation, brand and digital natives who thrive on answering our client’s challenges with award-winning work. We believe in being curious above all else, because that’s where the greatest PR ideas take flight. If you stop reading after this paragraph, know this: we will help your brand be found.
Cue PR capability checklist: Yes we build brands, we harness influence, we deliver great ideas that inspire and motivate. Any PR agency should be able to tell you that, but getting under the skin of a consumer (also known as a human), truly understanding what they want, why and when is our secret sauce. It feels, to those of us who’ve been in PR for a while, like a new age in relating a brand to the public.
Measurement: We love hard metrics and, thanks to our global tools like coveragebook and answertheclient, we know the exact impact our work has above and beyond the softer metrics like coverage, links and reach. We know the impact of our work on visibility in that business-critical search engine results page, and what that means for your revenue.
Data focused: Our technical expertise means we can unlock the veritable goldmine of insight that Google provides, and turn this information into both relevant and recommendable content that has our journalist friends falling over themselves to cover it and motivates your audience to like, share and, last but not least, actually buy.
Award-winning work: We combine our expertise, communication skills, excellent relationships, carefully curated data and insight, and years of experience to create campaigns, content and experiences that resonate with our clients’ audiences and deliver award-winning results. Every single member of the team is creative; it’s our most vital survival tactic. If we’re humdrum we won’t win over the person on the street and most importantly, our client’s bottom line.
Relationships with influencers: We target our work to intrigue and inspire our wide range of media contacts and our close relationship with a wealth of influencers means we can easily spread the word of our clients’ exciting campaigns.
Integration: Our PR team doesn’t stand alone, it works alongside our other top-class teams, to ensure each campaign ticks all the boxes. We deal closely with the Strategy and Insight team to ensure all of our ideas work towards our clients’ (and their audience’s) goals, with the Tech SEO team to make sure we’re always aligned to SEO targets and with the Paid team to ensure we’re boosting each campaign in every way we can.
In short, we get it. We know how to create PR ideas that work. Ideas that earn their way to the top of journalists’ to do lists, to the top of search engine results pages, of social feeds and most importantly, to the top of your customer’s mind.
If PR should do one thing and one thing only, it’s to help your brand be found.