Driving SEO results with creative PR strategies
We work with ambitious brands to help propel them into the spotlight, by increasing visibility and amplifying their online presence. As pioneers of digital PR in the UK, with a core focus on driving SEO impact, our digital PR team has decades of experience in delivering award-winning digital PR campaigns that have a measurable impact.
The Digital PR Process
Our digital PR team are experts in devising creative campaigns which captivate audiences and journalists alike, earning organic coverage (and backlinks) from some of the world’s most widely read publications.
We are obsessed with combining data and creativity to produce stories brands can’t wait to shout about, and journalists can’t help but write about – helping businesses of all shapes and sizes to increase their traffic, revenue and brand awareness.
Our team of natural storytellers love to craft insight-backed campaigns and lightning reactive stories which place our clients in high authority online publications that their target audience are reading week in, week out. Working in tandem with our strategy, content, tech SEO and paid media teams, the digital PR team ensures that every PR story is aligned with your overarching business strategy, and relevant to commercially valuable keywords, to ensure they drive real SEO impact.
Our Digital PR Services
Digital PR strategy
We’ll work with you to devise a strategy which is aligned with your business goals, ensuring a blend of activity that speaks to your target audience, is relevant to your brand and is designed to benefit your SEO strategy.
Our digital PR strategies enable us to build links on high quality, relevant sites with stories that put you both front of mind and top of Google.
Creative campaigns
Our team are experts in producing award-winning, data-backed and creative campaigns, which earn authoritative links from all over the world. From creating the world’s first mermaid spa or revealing which coastlines offer the ‘bluest blue’ waters; to producing hard-hitting industry reports and conducting scientific studies in collaboration with universities - we’re not afraid to pioneer never-seen-before methodologies in order to capture the attention of audiences and journalists.
Press Office
We run an ‘always-on’ press office strategy for our clients, monitoring the news cycle each and every day so that we’re ready to jump on the world’s most talked-about stories. From topical data stories to reactive expert commentary, we consistently secure relevant coverage and links which place our clients in the centre of conversation.
International Coverage
Whether your business is based solely in the UK or is operating in countries further afield, we have a team of specialists who are experienced in securing international links and coverage. By leveraging our extensive network of global media contacts and our understanding of cultural nuances, we craft stories which resonate with a range of audiences worldwide, ensuring your brand receives the global recognition it deserves.
Training
If you want to be able to do digital PR yourself, either by upskilling an existing team, in-housing digital PR work or developing new capabilities, we can help.
"The team consistently deliver the best quality results and can always be relied upon to be exceptional. Could not sing their praises highly enough."
What we bring
Agile strategies which achieve exceptional results
We love the fast-paced world of digital PR, and closely monitor trends in the media, breaking stories in the news cycles and updates to the ever-changing Google algorithm to ensure our strategies are optimised for maximum impact.
More than just links
We know that a good digital PR strategy achieves more than just great links. By crafting relevant stories which amplify the voices of your internal experts, we generate buzz and excitement around your brand, increasing visibility and referral traffic, and driving organic growth at the same time.
An extension of your team
At Propellernet, we believe in forging strong partnerships with our clients, acting as a seamless extension of your team, to achieve shared objectives. We have years of experience collaborating with internal PR, SEO, brand and legal teams to create campaigns that the whole company is going to want to shout about.
We’re really proud that our digital PR campaigns and press office have consistently been shortlisted and won awards
