Paid Media

delivering effectiveness

Our Paid Media team helps brands to be found, with a unique ability to precisely target the right person, in the right place with the right message. We find the perfect mix of data, technology and media channels to drive business success for our clients.

To be found in today’s cluttered marketplace, brands need to invest throughout the customer journey and across multiple platforms, or risk losing customers to competitors. But it’s not about out-spending the competition, we prefer smart placement of media, engaging and useful creative and effective measurement to give our clients an edge.

Media Planning and strategy: Paid media campaigns encompass media buying across all media platforms from Paid Search, Shopping, Paid Social, Display and Video.

We research your customers and prospects using powerful third party data sets that help us to select the right audiences and identify where they spend their time online.

Technical Knowhow: Our team of Paid Media experts are dedicated to delivering the best performance for our clients. We have a deep understanding what makes a great campaign by combining rigorous technical processes and analytical ability to constantly build, optimise and test campaigns to deliver maximum return on our client’s investment. We’re experts in getting the most out market leading technologies for bidding, automation, stock management, reporting and attribution to help our clients get the most of our marketer’s expertise. Combine this with a geeky love of data and you’ve got a winning formula that drives incremental improvements in campaign performance through on-going optimisation, testing and exploration.

Our paid media services include:

Paid Search: We’ve been working in Paid Search since 2003, so we’re used to change. With Google and Bing releasing 1,000’s of updates to their platforms each year that means that we’re constantly looking for ways to make the best of the latest updates, whether that’s ad extensions, audience targeting options or planning around larger updates.

Google Shopping: For retailers, Google Shopping is arguably the most important part of search marketing but, ironically, compared to keyword search, advertisers are given much less control over their campaigns by Google. We’re not happy with that. So we’ve developed strategies for our clients that take control of their Shopping campaigns. This includes end-to-end management from feed creation, consultancy, campaign setup and product optimisation.

Paid Social: Whether we’re trying to deliver direct sales, drive awareness, promote an event or business location, we use platforms like Facebook, Instagram, Twitter and Pinterest to reach your customers and prospects in the place that spend much of their online time. We’re also one of the first agencies in the UK to be awarded Preferred Facebook Marketing Partner status.

Programmatic display: Our display specialists make sure that our advertisers are getting the most out of their display media investment. We’re constantly working to find the best combination of first, second and third party data to build audiences and messaging to ensure that display advertising is used effectively and ethically.

Video: We target and promote video assets out across social, YouTube, VOD and other video networks to help our clients to be found, and recommended.