How is the UK really using AI?
The AI Pulse is Propellernet’s nationally representative deep dive into how people across the UK are engaging with AI tools, search engines and digital platforms. Conducted in partnership with YouGov, this quarterly tracker uncovers the truth behind the hype: who’s adopting AI, who isn’t, where trust and confidence are lagging, and what it all means for the future of search, content, and digital marketing. Whether you’re navigating the rise of Google’s AI Overviews or rethinking your customer engagement strategy for an AI-influenced world, this report is your data-rich, insight-led compass.
Download our latest wave now!
The AI Pulse Report Wave 03
The AI Pulse webinar
We hosted an exclusive webinar to launch the AI Pulse Report with our Director of AI & Strategy, Sophie Coley, and CEO, Sam Zindel. The session explored the generational, regional, and gender divides shaping AI engagement, the trust gaps slowing adoption, and what these trends mean for the future of search, digital behaviour, and marketing strategy.
Download wave 02
The AI Pulse Report Wave 02
