Be found, cited, and recommended when your audience turns to AI for answers.
The way people search is changing. Millions are now using ChatGPT, Perplexity, Gemini and Google’s AI Overviews alongside, or instead of, traditional search engines. Our AI Search offering spans both tooling – our proprietary tracking platform, Ebb – and consultancy, drawing on our Tech, Content, PR and Paid Media teams to build and protect your visibility.
What we deliver
Ebb – AI Visibility Tracking
Our proprietary tool for ongoing measurement of how your brand shows up across ChatGPT, Gemini and Claude. Ebb tracks LLM prominence, mention count, citation count and Reciprocal Rank Fusion score against a defined prompt set, and surfaces the full AI response, fan-out queries and citations behind every result, so you can see not just whether you’re visible, but how.
Prompt Strategy
There’s no “keyword planner” for AI search, so we build your prompt set from audience research, listening and keyword data – factoring in personas, follow-up questions and the conversational nature of AI assistants. We can run this as a workshop with your team or handle it for you; either way, you end up with a prompt set you can confidently measure and plan against.
FOQ-Led Content Auditing & Planning
The fan-out queries LLMs use to research a response are some of the most useful data we get. We analyse the FOQs across your prompt set, benchmark your current visibility, and identify gaps – then turn that into a content plan spanning amendments and new content, aimed at improving your Reciprocal Rank Fusion score and overall AI visibility.
AI Media Landscape Deep Dive
We build a media target list spanning three signals: sites with AI licensing deals, sites ranking for your relevant FOQs, and sites already being cited in AI responses. We clean and de-dupe the list, then prepare a plan for the PR activity needed to close the gaps.
AI Reputation Audit
It’s not just about whether you show up, but how. We extract every purported fact and judgement made about your brand across all three LLMs, corroborate them against a controlled dataset, and flag anything stated incorrectly or unfairly. Where we find issues, we trace them back through FOQs and citations and build a content/PR plan to fix them.
Tech Audit (AI elements)
Our standard technical audit now covers the AI-specific basics: crawler access (robots.txt across GPTBot, ClaudeBot, PerplexityBot etc., training vs. retrieval bots, server log checks), JavaScript rendering gaps, Common Crawl presence, and schema markup (FAQPage, Product, Organization, JSON-LD).
AI Training Workshop
Hands-on training that teaches your team to get real, meaningful work out of ChatGPT, Gemini and Claude with prompting fundamentals, workflow integration and responsible use, tailored to your industry. A half-day session, with cheat sheets and prompt libraries to take away
