What is the AI Summit?
Once a year, we bring clients and friends of Propellernet together to step back from the noise and take stock of what AI is really changing in search, PR and brand building.
It’s a day built on what we’ve actually been doing, not predictions. Expect live demos of the tools we build in Propellernet Labs, findings from our AI search testing, fresh consumer data, and practical ideas you can put to work straight away.
Our next AI Summit
Dates for our next AI Summit are coming soon. It’s for our clients and brands only, and places go quickly, so register your interest and we’ll be in touch as soon as details are confirmed.
AI Summit 2027
Our past summits
AI Summit 2026
Our second summit moved the conversation from where AI is heading to what we’re actually doing about it. Sam opened with how the chat window is becoming the new front door for search. The team then demoed tools from Propellernet Labs, including a first look at Ebb, shared a year of AI search testing, and showed how Digital PR shapes what AI models know about a brand. Jim’s agentic site-audit prototype and Ben, Founder of Rise AI, closed the day with a look at agentic AI.
AI Summit 2025
Our first AI Summit brought clients together to lay out the AI landscape. Futurist Henry Coutinho-Mason gave the keynote, alongside sessions on AI tools and custom GPTs, AI-powered personas, the impact of AI on SEO, and a brand-building panel with our partners at StackAdapt. We also launched The AI Pulse with YouGov and recorded our a live episode of the Digital PR Podcast.