Being in paid media means Christina never stops learning

Christina did her Masters in contemporary history and trained to be a teacher before she took a leap into what was initially PPC. “I haven’t looked back. I love the ever-evolving nature of the role. There are always new ways of working to discover, and new ideas to test and learn.”

A native German speaker and fluent in French and English, being multilingual brings Christina a truly international focus. But moving to England after her A-levels was another learning curve. “Everything was different, from the size of the crisp aisle in the supermarket to coming from a more direct culture to a more indirect culture.”

Christina loves being in nature, whether that’s a dip in the sea or a long walk with Lola, her adopted spaniel/terrier mix. And her plans for the future? “I would love to own my place with a garden someday. Fingers crossed!”