Paid Media

Clear targets. Smart optimisation. How our paid media specialists drive results for you.

Our Paid Media team plans, launches and fine-tunes campaigns that drive real commercial outcomes. If you’re looking for new leads, more sales or stronger brand presence across digital channels, you can read about our performance marketing and brand building offering – but here’s exactly what our paid media experts deliver, week in, week out.

Campaign Setup & Management

Build, launch and manage campaigns across Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, programmatic, shopping and video platforms.

Ongoing account structure reviews for optimal efficiency.

Budget Management & Bidding Optimisation

Continuously monitor spend and performance.

Adjust bids and allocations based on real-time data to maximise ROI.

Audience Targeting & Segmentation

Research, build, and test new audiences (interest, intent, lookalike, CRM/customer match).

Segment by behaviour, need or funnel stage for efficient targeting and remarketing.

Performance & Core Web Vitals Improvement

Analyse and improve site speed, mobile performance, and user experience metrics.

Collaborate with developers to boost scores across Core Web Vitals.

Ad Creative & Asset Management

Brief in, upload, and A/B test creative assets.

Rotate creative to avoid fatigue and ensure consistent performance.

Feed & Product Data Optimisation

Audit and improve product feeds for Shopping and marketplace ads.

Manage issue resolution and updates for seamless listings.

Performance Reporting & Analysis

Produce regular campaign reports, dashboards, and actionable insight.

Deep-dive into segmentation and channel mix, not just topline clicks and conversions.