Digital PR built for the markets that matter to you
Whether you’re a UK brand expanding into new territories, or a business already based outside the UK looking for dedicated digital PR support in your own market, we help you earn coverage, links and brand visibility where your audience actually is. We work directly with clients based in any country, and we’re always open to discussing how to make a new market work for you.
Our international experts
We have in-house specialists in the DACH market, Scandinavia, Portugal and English-speaking markets including South Africa, Australia, New Zealand, the US and Canada. For Spain, wider LATAM, Italy and France, we work with a network of trusted freelancers we’ve partnered with for years, while we continue to grow our in-house capability in these markets too.
Whether in-house or freelance, everyone we work with brings more than language skills to the table. They have deep, usually native, knowledge of their market’s culture, media landscape and heritage – the kind of understanding that only comes from actually knowing a place, not just knowing about it. That depth of market understanding is something we pride ourselves on.
The markets we specialise in
Our specialisms currently cover the DACH region (Germany, Switzerland, Austria), Scandinavia (Norway, Sweden, Denmark), Spain and Spanish-speaking LATAM, Italy, Brazil, Portugal, France, South Africa, Australia, New Zealand, the US and Canada. If your market isn’t on this list, talk to us anyway – we’re open to discussing other territories too.
More than translation
Some things about digital PR are universal, wherever you’re pitching: a strong headline, solid research, creativity, relevance and newsworthiness. But delivering digital PR well outside the UK isn’t a matter of taking a UK approach and translating it. Lead times, communication preferences (email versus phone), pitching windows, journalist methodologies, readership habits, politics, history, climate, demographics and pop culture all differ from market to market – and each one needs its own approach, informed by real knowledge and experience of that market.
A tailored approach, every time
Digital PR adoption isn’t at the same stage everywhere. The UK is a frontrunner, but familiarity with the discipline (and what journalists expect from it) varies a lot elsewhere. We understand these differences and build our strategy around them, rather than assuming what works in one market will work in another.
If you need support across more than one market, you can be confident we won’t run the same strategy in each. Every market gets its own tailored approach, informed by local insight – though we’re just as happy to deliver a coordinated package that covers several markets under one campaign.
Reaching the right audience
Reaching the right audience starts with targeting the right media titles and journalists in every market: the ones your audience actually reads, in their own language. We build bespoke, market-specific media lists rather than translating a generic one, so your coverage lands with genuinely relevant, authoritative publications.
Diversifying your link profile
Google gets tired of seeing links from the same old sites, so it’s always front of mind for us to pitch our stories to new domains where possible. Sometimes that means finding related or more niche verticals we haven’t yet explored; sometimes it means finding the international angle that helps a story travel. Many of our campaigns are built around creativity, data or news with genuine cross-border appeal, generating links from new domains for maximum SEO value.
Proven results, wherever you operate
We have a strong track record of securing linked, relevant coverage across our specialist markets, from national titles to regional press and more niche, sector-specific placements. We’ve delivered international digital PR for clients across finance, insurance, travel, retail, fitness and technology, applying local knowledge in each case to make sure campaigns land with real cultural and topical relevance, not just linguistic accuracy.
Our international digital PR service covers:
Competitor insights
With an internal content audit
Creative ideation,
Informed by audience and industry insight
A tailored, market-specific activity approach
From always-on reactive PR to evergreen campaigns hosted on your own website
Campaign production
Including data collection, data analysis and onsite content writing
Media outreach
From press release writing and media list building to pitching and media monitoring
Reporting
So you can see exactly what your investment is delivering
