Digital PR built for Portugal
Portugal’s media landscape runs on television and relationships, so a press release on its own won’t get you very far. How does that work in the email-heavy world of digital PR?
Our expertise here
Our in-house team brings native knowledge and hands-on experience of the Portuguese market, built for a media landscape that rewards relationships as much as it rewards a good story.
What makes this market different
Portugal’s media is structurally reliant on television news and highly consolidated into a handful of major conglomerates, which means highly localised, relationship-driven strategies are essential to cut through. The market is also shaped by strong political and economic ties, which can lead to polarised, opinion-led news coverage. We know how to navigate that so campaigns land credibly rather than getting caught up in it.
The results
We have a growing track record of securing relevant coverage across Portugal’s national outlets.
