Digital PR built for Australia & New Zealand
Australia and New Zealand are still finding their feet with digital PR, which means education matters as much as execution.
Our expertise here
Our in-house specialists bring years of direct experience and exposure to both markets, including the patience and know-how required in territories where digital PR as a discipline is still relatively new.
What makes this market different
Because DPR is newer here, the media can be more wary of it, so part of our approach is educating along the way to build trust and results over time. Despite their geographical size, Australia and New Zealand’s media markets are surprisingly small and dominated by a handful of national outlets, while decentralised, state-by-state media policies mean hyper-localised data and content are still essential at a regional level.
Public broadcasters (especially radio) carry a lot of trust, alongside a strong tabloid culture, and journalists respond best to straight-talking language that’s noticeably less formal than the UK. Their relative geographic isolation also means audiences care more about internal affairs than markets that sit within a wider continent. Above all, relationship building with journalists is what makes campaigns land.
The results
We’ve secured coverage in titles including the Sydney Morning Herald, Nine News and Stuff.
