Credibility over virality
French media doesn’t chase virality, it chases credibility. That changes everything about how you pitch. Here’s how we do it.
Our expertise here
We deliver this market through trusted freelance partners we’ve worked with consistently for years, bringing deep native-level knowledge and expertise of the French media landscape.
What makes this market different
France still relies heavily on traditional media, with a strong ongoing preference for high-quality journalism and rigorous, data-led storytelling over volume or virality. Every story needs a genuine French angle (international data alone won’t cut the Dijon mustard!). French top-tier publishers are also notoriously cautious about linking out, so building in a strong editorial incentive is key to securing that link, and journalists will frequently want a phone call before running a story, to verify authenticity and credibility. Pitches need to lead with quantitative statements rather than qualitative claims, backed by proprietary or localised data that offers something genuinely new.
The results
We’ve secured national coverage in Le Monde, Le Figaro and Les Échos, alongside digital-native outlets including Mediapart and Le HuffPost.
