Local expertise, national reach
The US and Canada aren’t one market, they’re dozens, spread across two vast, decentralised media landscapes. How do we ensure DPR success here?
Our expertise here
Our in-house specialists bring years of direct experience and exposure to both the US and Canadian media markets, built to handle their scale and complexity rather than treat them as a single, uniform territory.
What makes this market different
The sheer geographical size and decentralised nature of North American media means hyper-localised content, available at a regional level, is essential – a national angle alone won’t cut it. Reaching such large, populous nations credibly also demands robust, large-scale datasets rather than smaller studies. And because the US and Canada define pop culture, trends and news for a global audience, we know how to use that influence to our clients’ advantage rather than get lost in the noise.
The results
In the US, we secure regular coverage in USA Today, the New York Times, Forbes, Condé Nast Traveler and CNBC, alongside regional titles including the SF Chronicle, Houston Chronicle, LA Times and Chicago Tribune.
In Canada, our coverage includes The Globe and Mail, Daily Hive, Toronto Now and the Calgary Herald.
