Forest Holidays

Delivering 53:1 ROI through tech SEO, content & PR

Our Forestipedia hub was born from Propellernet's insightful, strategic approach and, 8 years since creation, still continues to drive engagement, awareness, traffic.

Michelle Tassi - Head of eCommerce, Forest Holidays

The challenge

To help Forest Holidays engage with and drive awareness amongst new customers, driving traffic and revenue to www.forestholidays.co.uk.

Propellernet’s approach

  • Propellernet conducted a full technical site audit, with an initial focus on getting the fundamentals. Technical SEO ‘quick wins’ started to improve positions immediately.
  • We identified the most opportunistic customer types, considering Forest’s USPs.
  • Our content and PR link-building strategy was then built around search listening and other persona insights, resulting in the award-winning Forestipedia.
  • Integrated paid media activity involved building out new, less competitive non-brand terms that were tightly aligned with key personas, as well as seeding Forestipedia content.

Results

53:1

ROI

96%

YoY revenue increase

171%

increase in bookings