The challenge
To help Forest Holidays engage with and drive awareness amongst new customers, driving traffic and revenue to www.forestholidays.co.uk.
Propellernet’s approach
- Propellernet conducted a full technical site audit, with an initial focus on getting the fundamentals. Technical SEO ‘quick wins’ started to improve positions immediately.
- We identified the most opportunistic customer types, considering Forest’s USPs.
- Our content and PR link-building strategy was then built around search listening and other persona insights, resulting in the award-winning Forestipedia.
- Integrated paid media activity involved building out new, less competitive non-brand terms that were tightly aligned with key personas, as well as seeding Forestipedia content.
