Creating an authority in home improvement trends
To position Rated People as an authority in their sector thus increasing their brand awareness and improving their SEO performance.
What we did
Strategy & Insight
coverage links back
keywords now one page 1 that weren't before launch
As a market leader in the sector, Rated People sits on a vast and valuable treasure trove of data. It was this USP that we wanted to take advantage of when creating the Trends Report, adding real value to this data set and bringing it to life.
Now in its third annual edition, the Rated People Home Improvement Trends Report is an authoritative and insightful piece of trends analysis that is now recognised across the industry, ranking top of Google for ‘home improvement trends’, and is organically picking up coverage and links after outreach has stopped.
"Our aims were more ambitious than ever, yet we had no doubt Propellernet would achieve them. They challenged, motivated, and collaborated seamlessly with our Marketing team, to deliver a highly successful campaign. The results speak for themselves."