Pour Moi

Using the power of digital PR for a stunning ROI

We’d worked with the lingerie brand for several years, building them into market leaders who dominated their industry search terms. Could digital PR ladder out from a strong SEO base to grow their customers, their organic traffic and their revenue?

What we did

Digital PR


The Results

An award-winning campaign with real impact


increase in organic traffic


increase in revenue



Our approach

Having identified new categories for Pour Moi and optimised the pages for maximum search visibility, our digital PR team moved in. Working closely with the brand, they crafted data-led, creative campaigns that they knew would land, both with Pour Moi’s core audience, with journalists, and across their social and email channels.

Fun and quirky, the stories were quickly placed by journalists around the globe, driving coverage and links back to the brand’s key categories. It won Pour Moi their staggering ROI, along with a coveted Drum Search award.

"Propellernet are a fantastic agency and I would recommend them wholeheartedly. Their team is full of talented, professional, and hard-working people who are passionate about what they do."

Gareth Jones, Pour Moi