Propellernet Wins Two Awards at the UK Paid Media Awards 2026

We’re thrilled to have won two awards at the UK Paid Media Awards: Charity / Not-for-Profit Campaign of the Year for our work with Dogs Trust, and Paid Search Campaign of the Year for our work with Kuoni. Two very different briefs, but both built on the same idea: when demand gets harder to capture, the answer isn’t more spend, it’s a smarter structure.

Dogs Trust: Charity / Not-for-Profit Campaign of the Year

Dogs Trust relies on sponsorships to help fund care for thousands of dogs a year, but rising acquisition costs and shrinking high-intent search demand meant the existing approach was losing efficiency. We rebuilt the paid media strategy from the ground up, repositioning Search as the anchor and using Performance Max and Demand Gen to reach and warm up supporters who weren’t yet actively searching. A Valentine’s Day activation, reframing sponsorship as a meaningful gift, drove an 83% uplift in sponsorships over two weeks alongside a 31% cut in CPA.

Kuoni: Paid Search Campaign of the Year

Kuoni went into its 2025 peak booking period against a shrinking travel search market and rising media costs, so the objective wasn’t just volume, it was incremental, commercially accountable growth. We restructured the account around intent, destination and margin signals and layered YouTube activity upstream to protect brand efficiency during inflated auctions, growing demand from new audiences alongside the core customer base.

Both wins point to the same underlying approach: when demand gets harder to capture, the answer isn’t more spend, it’s a smarter structure.

If you’re seeing performance plateau in a tightening market, get in touch, or check out more of our Insights below.