Insights category:

Paid Media

From Platform to Placement, Threads Joins the Paid Conversation

Laurence Plevin | 7 May 2025

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The Rising Cost of Ad Clicks on Google, And How You Can Manage It.

Travis Eyles | 1 April 2025

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Using AI to Uncloak Essential Keywords for Copy Engagement: Applications in Audio Advertising

Arun Mansfield | 26 February 2025

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Customer Acquisition Through Paid Channels: From Immediate Wins to Long-Term Growth

Laurence Plevin | 20 February 2025

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TikTok: A Trustworthy Platform for Your Marketing Needs?

Laurence Plevin | 22 January 2025

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Shopping campaigns are not old news. Here’s how they can support your Performance Max activity…

Laurence Plevin | 21 October 2024

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Market expansion and the importance of regional CPCs

Laurence Plevin | 7 October 2024

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How the calendar year is going to impact the ecommerce peak period in 2024

Laurence Plevin | 27 September 2024

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How have UK political parties utilised Paid Media in the 2024 General Election?

Laurence Plevin | 2 July 2024

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A cookieless future explained – Part 1

Jim Kirby | 6 June 2024

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Automation in paid advertising: performance vs control

Travis Eyles | 6 February 2024

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The Art and Science of Good Ad Copy

Gill Sheen | 26 June 2023

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