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Propellernet named Grand Prix and Content Winner at Drum Search Awards

Long Tall Sally campaign reaches new heights with double award win and highly commended accolades

Anna Hardman

By Anna Hardman

26 May 2017

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Our Made Tall campaign for Long Tall Sally has done it again! Hot on the heels of being named PR Moment’s ‘Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year’, swiftly followed by ‘Best Use of PR in a Search Campaign’ at the EU Search Awards, we couldn’t be more over the moon to have won both the Best Use of Content and the Grand Prix Prize for best overall winner at The Drum Search Awards last night. Our Muddy Trainer Trainers, Clear Mind campaign for SportsShoes.com was also highly commended in the SEO – Best Travel/Leisure/Sports category.

 

Unfortunately, we dropped a bit of a clanger by not attending the awards (sorry Drum, we’ll see you at the Marketing Awards next week instead), so while we weren’t at the event to celebrate, there will be bubbles all round in the office today!

 

We’re immensely proud of this campaign, which was also highly commended in the Best Use of PR category, set out to help Long Tall Sally to Be Found online with a world first. Instead of presenting clothes on impossible, idealised shop window models, we created a 3D mannequin based on a real customer to show off Long Tall Sally’s range and help its customers feel great about their height and their bodies.

 

As well as aiming to Make Life Better for Long Tall Sally’s customers, by helping them stand proud, the campaign drove over 700% ROI for Long Tall Sally and helped build the brand internationally by capturing the media’s imaginations.

 

We’ll be sharing what we think has made Made Tall stand out at the awards so much this year, and what we’ve learnt through this campaign, both the high-five moments and the challenges, on the blog soon.

 

In the meantime, if you’d like to speak to us to see how we can help your brand Be Found through insights-driven digital marketing, brought to life with a playful creative flair, then get in touch!