Clear targets. Smart optimisation. How our paid media specialists drive results for you.
Our Paid Media team plans, launches and fine-tunes campaigns that drive real commercial outcomes. If you’re looking for new leads, more sales or stronger brand presence across digital channels, you can read about our performance marketing and brand building offering - but here’s exactly what our paid media experts deliver, week in, week out.
What the Paid Media team Delivers
Campaign Setup & Management
Build, launch, and manage campaigns across Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, programmatic, shopping, and video platforms.
Ongoing account structure reviews for optimal efficiency.
Budget Management & Bidding Optimisation
Continuously monitor spend and performance.
Adjust bids and allocations based on real-time data to maximise ROI.
Audience Targeting & Segmentation
Research, build, and test new audiences (interest, intent, lookalike, CRM/customer match).
Segment by behaviour, need, or funnel stage for efficient targeting and remarketing.
Performance & Core Web Vitals Improvement
Analyse and improve site speed, mobile performance, and user experience metrics.
Collaborate with developers to boost scores across Core Web Vitals.
Ad Creative & Asset Management
Brief in, upload, and A/B test creative assets.
Rotate creative to avoid fatigue and ensure consistent performance.
Feed & Product Data Optimisation
Audit and improve product feeds for Shopping and marketplace ads.
Manage issue resolution and updates for seamless listings.
Performance Reporting & Analysis
Produce regular campaign reports, dashboards, and actionable insight.
Deep-dive into segmentation and channel mix, not just topline clicks and conversions.
Tracking & Conversion Setup
Set up, maintain, and QA tracking tags and pixels.
Implement server-side tracking and advanced event configuration.
Experimentation & CRO
Run structured tests on audiences, creatives, ad copy, and landing pages.
Recommend and implement conversion rate improvements.
Collaboration & Integration
Work closely with SEO, PR, and Content teams for cross-channel amplification.
Sync on campaign messaging, asset development, and audience insights.
Our Tech Stack
Meet the Paid Media Team
Our team brings together biddable specialists, data analysts, feed managers and creative optimisers dedicated to achieving your targets.
Our Awards
