Propellernet Wins Best Use of Meta Ads at the UK Paid Media Awards

We’re delighted to have won Best Use of Meta Ads at the UK Paid Media Awards for our work with Pour Moi. The campaign leant into video-led creative and a restructured account built for Meta’s shift towards AI-driven ad ranking, giving the algorithm room to learn rather than boxing it in with tight targeting. It’s part of a wider body of paid social work with Pour Moi that’s driven a 180% revenue surge for the brand.

It was also a strong night for the wider team, with five further shortlist nominations: Dogs Trust for the National Dog Survey (Charity/Not for Profit Campaign of the Year, Paid Social Media Campaign of the Year), Panasonic Europe for its Paris 2024 Olympics campaign (Paid Media Campaign of the Year, Best Integrated Paid Media Campaign), and Laurence Plevin for Emerging Talent.

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