Your clients are already asking about AI search. Here’s how to answer them.
Designed for PR agency teams, this training shows how existing PR activity drives visibility in AI search. It connects what you already do to how LLMs surface information, highlights new opportunities, and builds confidence in explaining it to clients – focusing only on what actually matters.
AI Search Training for PR Agencies
The good news for PR agencies is that a lot of the work you’re already doing in securing coverage in the right publications, building brand credibility, getting your clients talked about in the right places, turns out to be some of the most valuable activity for driving visibility in AI search too.
The challenge is knowing how it all connects, being able to explain it to clients and understanding where there are additional levers you can pull. That’s what this training is for.
Delivered by a team with deep roots in both search and digital PR, this session gives PR agency leaders the knowledge and language to get ahead of AI search, before their clients start asking questions they can’t answer.
What we cover
Sessions are tailored to your team’s existing knowledge and delivered online or in person, typically in around two hours.
How AI search actually works
Large language models learn from text on the web and a significant chunk of that is media coverage. We explain how LLMs work, how they retrieve information, and why that means PR activity has more influence over AI search visibility than most people realise. No jargon, no assumptions about technical knowledge.
Why this is a PR agency opportunity
AI search is noisy right now, and a lot of brands don’t know where to turn. PR agencies who can speak to this confidently and connect it to activity they’re already delivering are well placed to strengthen client relationships and expand their offering. We help you understand what that looks like in practice.
What actually influences LLM visibility
From the media titles that have direct licensing deals with AI companies, to the kind of coverage and on-site content most likely to influence what LLMs say about a brand, we share what we know from our own client work and ongoing testing. We’re clear about what’s proven and what’s still emerging, as a lot of the noise out there isn’t worth listening to.
How to talk about it with clients
We help you frame the AI search opportunity in terms that will resonate with senior clients, what it means for their brand, how it sits alongside what you’re already doing, and what good looks like.
Who it’s for?
PR teams across agencies and in-house brands, from senior leaders and heads of department who need to understand the AI search landscape strategically and speak to it confidently with clients and account teams who’ll be connecting it to day-to-day work. Whether you’re making decisions about your agency’s offer or delivering it on the ground, this session is built to be useful to both.
No technical background required.
Delivered your way
Sessions are flexible and tailored to where your team is starting from. Online or in person, it’s calibrated to your existing knowledge with most running to around two hours.
Why Propellernet?
We’re an award winning digital agency with a long track record in both SEO and digital PR and we’ve been working out how those disciplines connect to AI search from the start. We work alongside traditional PR agencies on shared clients regularly, and this training has grown directly out of those conversations. We know what PR teams need to understand, and we know how to explain it without getting lost in the technical weeds.
Get in touch
Pricing depends on team size, format and location. Get in touch below to find out what would work best for your agency.
