Our AI Summit

Sam opens the day with a look at what’s actually happening in consumer AI adoption. Drawing on findings from the AI Pulse, our nationally representative tracker run in partnership with YouGov, this is a grounded look at how UK adults are really engaging with AI tools and search. Who’s using what, where trust is still lagging, and what’s shifted over the last year. It sets the context for everything else on the day.

Sophie, Jim and Dan take you inside Propellernet Labs, our home for the AI tools we’ve been building for our team and for clients. We’ll demo a handful of what’s live, from tools that take the grind out of everyday tasks like coverage tracking, through to more complex capability like our LLM audit tool for SEO teams. All built in-house, some doing things that simply weren’t possible before, others making the time-consuming, boring, repetitive tasks, faster.

Sophie and our SEO & AI Search Consultants have spent the past year testing, auditing and learning across client accounts. In this session, Sophie will walk through her ten core beliefs about AI search and the principles that guide our work in this space, with SEO & AI Search Director Dan,  bringing the findings from a structured programme of tests the team have been running, covering everything from how LLMs handle schema markup and JavaScript content, to how fan-out queries vary across different models and users. There’s even a pig farm involved.

Sophie and Steve explore how Digital PR has evolved from a link-building tactic into a critical influence layer across both traditional and generative search.

The session covers how PR strategies now need to work across three timelines at once: immediate SEO impact, mid-term brand visibility, and longer-term influence on what AI models know about your brand. You’ll come away with a practical understanding of citation building, why certain media placements now carry more weight than others, how AI models break prompts into sub-queries and what that means for the links you’re earning, and an early look at what the agentic era means for Digital PR specifically.

Before lunch, AI Creative Technologist, Jim sets an AI agent a task and lets it run. After lunch, we find out what happened. The results are always surprising, occasionally chaotic, and a genuine glimpse into what agentic AI looks like in practice. One of the highlights of our recent Travel Marketing Event!

Sam, Sophie and Ben close the day with a look at where all of this is heading. This session takes a sector-by-sector view of what fully autonomous AI agents mean for e-commerce, insurance and travel, what the signals are telling us, and what brands should be thinking about now to be ready for what comes next.