Google Analytics Audit

Are you concerned the data from your Google Analytics account is not accurate? Are you collecting all the information you need? Do you need help setting up your account?

Our Google Analytics Audit provides a comprehensive assessment of your current Google Analytics setup to give you confidence in the integrity of your data, a clear understanding of your customer journey and certainty around ROI.

Our consultants have worked with and built hundreds of Google Analytics accounts, making sure that our clients have accurate, reliable data that’s ready to support the needs of their businesses. Our Analytics team understands best practice across a range of different sectors, with experience spanning retailers, supermarkets, travel specialists and charities.

We can help you solve a specific problem, identify quick wins or provide you with a fresh look at your current Google Analytics implementation – whatever you need to give you confidence in your data and investment decisions.

Your audit

Before the audit starts, we will discuss with your team what they wish to be audited, however areas that are typically addressed include:

  • Tracking code configuration and suitability
  • Account/Property/View structure setup
  • Google Analytics settings configuration
  • Advanced Account Configuration
  • General data integrity & quality
  • Campaign Tracking Accuracy
  • Goals, Events and Conversions
  • Account linking
  • Custom Reports & Dashboard Setup

What will you receive?

We will provide you with a bespoke audit document detailing specific recommendations on your account which you can either implement yourself or with our help. Our hands-on team will come into your offices to guide you through our recommendations and to answer any questions.

How else can we help you?

With our Google Analytics Training, we can help upskill your internal team who need to use Google Analytics to track your visitors, improve your marketing strategy and understand how visitors interact with your website. If you need any more help setting up or working with your Google Analytics accounts, we will work with your digital team on a longer-term basis to put in place integrated measurement frameworks so that you can accurately forecast and assess business performance and make better investment decisions.

Google Analytics Audit team

Colin Differ

Analytics Director