Brand awareness is only valuable if you can see what it leads to. In this video, Lily Robertson Ward, our Media Strategy Director, explains how our partnership with StackAdapt helps us connect upper-funnel activity to real conversions.
Lily covers how programmatic digital out-of-home lets us buy OOH with more agility, how contextual and travel AI sharpen our targeting, and how multi-channel campaigns bring it together, with results including a 74% conversion rate uplift for Inghams.
To learn more you can watch the full session on demand below.
