The Homes Trends Report for Rated People
Creating an authority in home improvement trends and driving valuable links
Rated People holds a vast and valuable dataset on the UK home improvement market, but it wasn’t yet being used to its full potential. We saw an opportunity to turn this insight into something bigger: an authoritative annual trends report that would position Rated People as the go-to source for home improvement insights. By transforming internal data into a compelling, media-friendly report, we created a campaign that built brand authority, earned high-quality links and continued attracting coverage long after outreach ended.
What we did
Digital PR
Strategy & Insight
Content
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links
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coverage links back
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keywords now one page 1 that weren't before launch
Our approach
Rated People already had access to a vast dataset on UK home improvement behaviour, but the key was turning that insight into something journalists and audiences would genuinely value. We transformed this data into the Rated People Home Improvement Trends Report, an authoritative annual piece of analysis that surfaces the most important trends shaping the sector.
By combining internal platform data with broader industry insights, we created a report that not only highlighted emerging trends but also provided practical context for homeowners and the media. Designed with both PR and SEO in mind, the report delivered strong media angles while also creating evergreen content capable of earning links and visibility long after outreach had finished.
"Our aims were more ambitious than ever, yet we had no doubt Propellernet would achieve them. They challenged, motivated, and collaborated seamlessly with our Marketing team, to deliver a highly successful campaign. The results speak for themselves."
