Creative PR campaigns that build brand fame – and search rankings
We have a history of creating PR campaigns that help brands to stand out, both in front of their target audience, and in the search results. These campaigns have helped our clients to reach number one, increase sales and win awards, and they’re all created with a focus on the subjects that actually matter to your audience.
Always relevant and built to land in top tier publications, we’ve created headlines with everything from the world’s first over 50’s fitness competition, to the unique opportunity for people to ‘scrap’ their lockdown related stresses. Be it in sectors from health, travel and beauty, to property, finance and tech, our creative PR pros know what makes a good story – and how to bring it to life.
Check out some of the campaigns we’ve launched...
The ‘B Plate’
To shine a light on the everyday frustration (and embarrassment) caused by poor parking, we launched the ‘B Plate’ – a fictional badge for bad parkers. This got the nation talking, driving widespread media coverage and social engagement.
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Bluest Waters
To help our client rank #1 for Greece villas, we focused on something synonymous to Greece: blue seas. Using a unique form of colour analysis, we were able to crown the world’s bluest waters and in turn, land coverage in over 200 publications.
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The UK Fitness Report
As the biggest gym provider in the UK, PureGym are a true authority on all things fitness, so we took this further by creating an industry recognised report, that has led to journalists (and other brands) referencing our findings, without any outreach!
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Return to Gold Hill
How do you highlight the benefits of electric bikes for workers and people later in their lives? By helping the original ‘Hovis boy’ to finally cycle up Gold Hill, of course.
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The Rage Yard
2020 was the year everyone hated, so we gave people the chance to ‘scrap their stress’, bringing our client Scrap Car Comparison international attention.
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Pet Plaques
For decades, we’ve celebrated amazing humans with blue plaques, but what about our amazing pets? Pet Plaques was born, to highlight the importance of our furry friends.
Why are PR campaigns key to your digital marketing strategy?
Build brand
Our campaigns build fame and place your brand into the news cycle, as well as on social media feeds. While building brand awareness has always been important, the dawn of GEO (Generative-Engine Optimisation) makes this even more essential, with the likes of Google’s AI Overviews and Chat GPT, favouring businesses that have a greater brand presence.
Benefit search
Alongside building wider brand awareness, which in turn strengthens your presence in generative search, we bring years of experience in delivering PR campaigns that earn high-authority links. These links boost the visibility of your most important commercial pages, enhance your site’s overall performance in search, and support long-term organic growth.
Create evergreen assets
Longevity is key, meaning that campaigns we create won’t just gain coverage and links in an isolated burst, but become sources for journalists and even other brands to reference over time. Our campaigns can often be updated and outreached annually around multiple newsworthy hooks, becoming a story your brand can truly own.
Speak to your audience
Every story we create has your target audience at its core. We invest time uncovering meaningful insights, allowing us to develop ideas that will truly resonate with your audience and relevant journalists. The coverage, links, improved visibility and brand awareness naturally follow.
Work that gets results and wins awards
