We’re search experts, storytellers and strategists. And when it comes to AI, we’re scientists.
That means we approach AI the way scientists anything: with curiosity, scepticism, and a commitment to showing our working. We’re running structured experiments, building our own tooling, tracking real consumer behaviour across four waves of nationally representative research, and publishing what we find. Because it’s how you build genuine understanding in a space that, being brutally honest, is still being figured out.
When we work with clients on AI, whether that’s search visibility, team training, agentic readiness, or building bespoke tools, our recommendations are grounded in what we’ve actually learned, not what someone else published last month.
That depth of knowledge sits on top of over twenty years of search expertise, and the habit of building things the industry relies on – Answer the Public, Coverage Book, and now Ebb and Magpie – means we don’t just advise on this space. We build for it.
AI Search Visibility
Are you showing up where decisions are being made? We help ambitious brands get found, cited and recommended in AI-generated answers.
Propellernet Labs
Where we build, test and publish. Our AI innovation unit, home to proprietary tooling, live experiments and the findings behind our recommendations.
AI Training
Practical, hands-on training for marketing and leadership teams. Built on years of real client work, not theory.
Our Thinking
Ten working principles on AI search, formed through testing and practice. Not predictions but informed positions, open to revision.
The AI Pulse
Our quarterly tracker of AI adoption and behaviour across the UK, conducted with YouGov. We started where we always do – with humans.
Agentic AI
Beyond visibility, the next challenge is being chosen. We’re already building and testing for a world where AI agents research, shortlist and buy on your behalf.
The AI Summit
Live demos, real case studies and honest conversation about what AI is actually changing – and what that means for your brand.
AI Insights
What we’re reading, testing and thinking. The latest from our teams across SEO, Content, Digital PR and Paid Media.
"Propellernet were ahead of the curve with AI. Together we've used it to develop personas and creating ad messaging, with further exciting projects lined up. Their expertise has been invaluable."
