What we do
Search Optimisation
Visibility, wherever people search. From SEO to AI-driven discovery.
Our Tech SEO, Content, Content, PR and Strategy teams optimise your site for people and search engines, building authority, speed and relevance that drive measurable long-term growth.
Digital PR
We build authority and visibility through stories that earn coverage and links where they count.
Our PR, Content and Strategy teams combine creativity, data and search insight to win credible media coverage that boosts your brand in search and AI-powered discovery.
Brand Building
We create bold PR moments and high-impact media activations that earn attention and drive long-term growth.
Our PR, Paid Media and Strategy teams craft campaigns that spark conversation, embed your brand in culture and build measurable impact across media, search and AI discovery.
Performance Marketing
We drive measurable growth through data-led paid media across search, social, shopping and programmatic.
Our Paid Media, Analytics and Strategy teams plan, optimise and connect every campaign for maximum ROI, so every click, impression and conversion delivers real commercial value.
Our work
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Progressive pioneers
It’s not just words. Our culture of innovation meant we were one of the first SEO agencies to employ PRs for link-building back in 2009. In 2014 we launched the hugely popular Answerthepublic.com, in 2020 we developed a unique Search Listening offering and in 2021 we became one of the first B Corps in the digital marketing space, thanks to our progressive culture and business goals prioritising people and the planet.
A culture of innovation
The Digital PR Podcast
Now in its third series, our podcasts sees our Heads of PR, Lou and Steve, speak to some of the most interesting minds in the industry about their experiences.
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Generative Engine Optimisation (GEO)
We're testing, learning and experimenting across tech, content and digital PR to drive visibility in Google's AIOs as well as in AI search engines, including ChatGPT.
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Answerthepublic.com
We built ATP back in 2014 after getting sick of manually scraping Google suggestions for insights. We've since sold it, but remain power users.
AI for Efficiency & Innovation
We're developing AI assistants to help speed up sign-off for press releases & other work, spot content gaps, develop new messaging for media and so much more.
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Blackbird
Dave, our Head of Tech SEO, created Blackbird to help marketers monitor ecommerce site speed for real users - unlocking how much extra revenue improvements could generate.
Search Listening
After years of helping clients to demonstrate the value of search insights way beyond SEO teams, we've trained up clients including Procter & Gamble and Sky.
CoverageBook
CoverageBook was born at Propellernet in 2014 and became an independent SaaS business in 2015, now trusted by over 18k PR professionals worldwide. It's slick, beautifully designed reports backed by solid PR metrics.
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Sandbox
Sandbox is an internal tool that allows our PR consultants to stress test campaign ideas against a panel of AI journalists, helping to refine and improve the stories we pitch to the media.
Creating partnerships that last
Ben Briggs, CV Villas
"The whole team are a joy to work with & no matter which area of digital marketing it is, they always provide the right level of analysis and insight to help us make better decisions."
Mathew Court, Auto Trader
"What we value most is Propellernet's dedication to aligning with our objectives to ensure a meaningful partnership. Together, we have achieved notable milestones, demonstrating the effectiveness of our collaboration."
case study
Alistair Woolham, Pour Moi
"Propellernet are more like an integral part of Pour Moi rather than an external agency. Their deep understanding of our brand and unwavering commitment to improvement and ROI is evident."
Ben Mounsey, SportsShoes.com
"I cannot praise the Propellernet team highly enough. Their hard work and expertise have played a key role in helping us to become the UK's biggest online sports retailer."