Pour Moi

Rapidly expanding market share

Steady growth in the UK’s lingerie sector is forecast until at least 2021, but the sector is highly competitive with a broad assortment of specialist and high street retailers all fighting for consumer spend. Propellernet worked with UK-designed lingerie brand, Pour Moi, to achieve their ambitious business targets and outpace market growth.

The challenge

Pour Moi had two challenges for Propellernet:

  1. Help the business achieve its ambitious growth target.
  2. Tap into the latent commerical opportunity in Paid Search and Shopping, without compromising cost per sale.

Propellernet’s approach

Enormous growth in just six months: