Analytics Team

Trust your numbers. Unlock insights. The actionable outputs from our analytics specialists.

Our Analytics Team transforms raw data into the insight you need to grow. We don’t just track and report, we dig deep, fix your measurement setup and surface opportunities for better marketing performance. Here’s what our experts deliver for brands committed to smarter decisions.

Analytics Audits & Setup

Audit GA4 and other analytics to ensure accurate tracking of users, sessions, and conversions.

Implement or fix tracking for web, app, ecommerce, and multi-domain properties.

Tag Management

Build, review, and deploy tracking tags via Google Tag Manager (or other TMS).

Implement server-side tagging for enhanced privacy and data capture.

Custom Reporting & Dashboards

Build tailored reports and dashboards in Looker Studio, Power BI, or other tools.

Set up ongoing performance and campaign reports, focused on business KPIs.

Attribution & Customer Journey Analysis

Analyse the role of each channel/touchpoint in the path to conversion.

Configure and interpret attribution models (data-driven, first-click, multi-touch).

Marketing & Measurement Strategy

Advise on KPI frameworks, goal setting, and data collection best practice.

Identify gaps and create measurement plans for new campaigns and site changes.

A/B & Multivariate Testing

Design, implement, and interpret experiments to improve user journeys and campaign performance.

Data Quality & Privacy Assurance

Proactively review data quality for accuracy, completeness, and compliance.

Advise on privacy, consent and cookie management as the rules evolve.

Collaboration & Integration

Work closely with Paid Media, SEO, Content, and Dev teams to ensure actionable, joined-up data.

Train your in-house or agency teams on data collection, dashboarding, or attribution.