Seamless Migrations. Zero Lost Visibility.
We plan and deliver website migrations that protect your search performance and set you up for long-term growth.
Why SEO Migrations Matter
A site migration is a significant event in a website’s life cycle. Whether you are rebranding, switching CMS, merging sites, or rebuilding from scratch, even a minor mistake can greatly affect your rankings and visibility.
Our Technical SEO team works on site migrations regularly throughout the year. We have helped brands of all sizes migrate their sites safely and successfully. We not only maintain visibility, traffic, and conversions during the process but often improve them post-migration.
We use proven SEO methods and closely collaborate with developers, content and marketing teams to ensure your transition is smooth and search engine ready.
Working closely with remarkable clients including…
Our Approach to Site Migrations
Every migration follows a clear, structured process. We take care of the detail so you can focus on the bigger picture.
Discovery and Scoping
We start by understanding your goals and timelines. Whether it’s a domain change, redesign or platform switch. We then define what success looks like and map the right approach, prioritising and explaining our recommendations for maximum impact and clarity.
Pre-Migration Audit and Benchmarking
Before launch, we carry out a technical and content audit to benchmark performance. This gives us the data we need to protect what’s currently working and identify any potential issues early, minimising risk and protecting your traffic and rankings every step of the way.
Redirect Mapping and URL Strategy
Redirects are critical to preserving visibility during a site migration. We create a clear redirect map so that all important URLs preserve their authority, and users never hit a dead end. All whilst ensuring best-practice solutions for robots.txt, sitemaps, canonicals, and meta tags.
Technical Preparation and Testing
We handle everything from crawlability and canonicals to structured data and site speed, ensuring your site is search engine ready. We’ll work closely with your development team to test, refine, and get every detail right, including recommendations to improve Core Web Vitals scores.
Launch Support
When the new site launches, we pay attention. Our SEOs track redirects, analytics, and indexing to make sure everything functions as intended. Stay ahead of new schema types as Google and AI search changes.
Post-Launch Review and Optimisation
After launch, we review performance data, fix any problems, and look for ways to improve visibility. Our goal is to leave your new site in a better position than before. We work closely with content and UX teams to solve technical issues.
Types of Migration We Support
Domain migrations
CMS and platform migrations
Website redesigns and rebrands
Ecommerce platform moves
International and multilingual site migrations
JavaScript and dynamic rendering projects
What’s Included
– End-to-end SEO migration management
– Technical audit and performance benchmarking
– Redirect mapping and validation
– Pre and post-launch testing
– Ongoing visibility monitoring and reporting
– Collaboration with your developers and internal teams
Our Tech Stack
Why Work With Propellernet
For more than 20 years, we’ve helped ambitious brands move sites safely and successfully. We don’t just flag risks, we resolve them. Our specialists plan migrations that keep your site performing, not just on launch day, but for the long run. If you’re planning a migration, we can help you build a search-safe strategy and a seamless execution plan. Let’s make your next move a success.
Our Awards
