Our approach to migrations
Our team of Technical SEO Consultants have worked on many site migrations in their time, and know just how crucial it is to get them right. They provide a fantastic opportunity to streamline content, improve usability or even change domains. But, getting a migration wrong can have a catastrophic impact on your visibility, traffic and revenue for weeks or even months.
Our experience in helping businesses through a range of site migrations means we’ve been able to create an in-depth, step-by-step guide that we tailor for each individual site we work on. So whether it’s a relatively simple move to a new CMS, or a complex merging of international sites to a single new domain, we can guide you through every step of the journey.
Migration steps
Each migration is different, but as an overview, the process usually entails the following:
Planning
- Migration timing and timeframes
- Potential impact to the business
- Required functionality
- Determining project scope
Pre-migration Analysis
- Pre-migration benchmarking
- Migration roadmap
- Auditing of site content
- Auditing of site IA
Content Creation
- IA creation
- URL structure & writing
- Keyword mapping
- Content optimisation
- User journey testing
Redirects
- Redirect mapping
- Redirect implementation on test site
- Redirect error checking
Pre-Live testing
- Crawling and error checking of test site
- Speed analysis
Live Switchover
- Checking new site crawling & indexing
- Redirect testing
- Sitemap testing
- Content testing
- Updating external links
Post-live Analysis & Testing
- Crawl analysis
- Indexation checking
- Ranking analysis
- Speed analysis
- Traffic analysis
Need our help?
If you need advice on an upcoming site migration, give us a call and we’ll be happy to chat through the process and how we can help.
