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SEO Site Migrations

Our approach to migrations

Our team of Technical SEO Consultants have worked on many site migrations in their time, and know just how crucial it is to get them right. They provide a fantastic opportunity to streamline content, improve usability or even change domains. But, getting a migration wrong can have a catastrophic impact on your visibility, traffic and revenue for weeks or even months.

Our experience in helping businesses through a range of site migrations means we’ve been able to create an in-depth, step-by-step guide that we tailor for each individual site we work on. So whether it’s a relatively simple move to a new CMS, or a complex merging of international sites to a single new domain, we can guide you through every step of the journey.

Migration steps

Each migration is different, but as an overview, the process usually entails the following:

Planning

  • Migration timing and timeframes
  • Potential impact to the business
  • Required functionality
  • Determining project scope

Pre-migration Analysis

  • Pre-migration benchmarking
  • Migration roadmap
  • Auditing of site content
  • Auditing of site IA

Content Creation

  • IA creation
  • URL structure & writing
  • Keyword mapping
  • Content optimisation
  • User journey testing

Redirects

  • Redirect mapping
  • Redirect implementation on test site
  • Redirect error checking

Pre-Live testing

  • Crawling and error checking of test site
  • Speed analysis

Live Switchover

  • Checking new site crawling & indexing
  • Redirect testing
  • Sitemap testing
  • Content testing
  • Updating external links

Post-live Analysis & Testing

  • Crawl analysis
  • Indexation checking
  • Ranking analysis
  • Speed analysis
  • Traffic analysis

 

Need our help?

If you need advice on an upcoming site migration, give us a call and we’ll be happy to chat through the process and how we can help.

SEO Site Migrations team

Colin Differ

Analytics Director

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Randip Dhesi

Randip Dhesi

SEO Consultant

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Dan Pearson

Dan Pearson

SEO Consultant

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Robin Fry

Robin Fry

SEO Consultant

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Daniel Coleman

Daniel Coleman

SEO Consultant

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Dave Peiris

Dave Peiris

Head of SEO

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