Opportunity analysis is all about finding the right focus areas for your SEO efforts, because SEO strategy isn’t just about going after the highest demand keywords in your market. If you’re planning on investing time and money on improving your site, then you need to make sure you’re focusing on improvements that are going to give you the strongest return on investment, and that’s often not just the area with the biggest traffic opportunity.
Whether it’s sizing up the total opportunity for your business or deciding on your next tactical focus, an opportunity analysis is the best way to decide on where you should place your SEO efforts.
Our approach
We undertake comprehensive keyword research to size your total market opportunity, track your current position in the market and opportunities for growth within the space. We prioritise based on the potential for traffic, conversion and revenue uplift for each of these opportunities, ensuring it aligns with your internal KPIs.
What will you receive?
We’ll deliver an opportunity analysis document that clearly outlines your place in the market, the opportunity available to you and where we recommend you focus your SEO efforts. We’ll share all the data and analysis that got us to that conclusion as supporting documents, and take you through it in person, explaining the findings and recommended next steps. We can also work with you to turn this into a business case for other internal audiences and stakeholders in a format that will work for them.
