Our approach to planning at Propellernet focuses on two main goals: to identify the commercial opportunity and the customer opportunity that’ll help your organisation to be found. We also frame our thinking in a cultural context, taking into account the trends that affect the way we live and the decisions we make.
We apply a consistent strategic planning process across our client base. Every strategy we design for our clients is based on applied thinking rather than conceptual ideas. We’ll set out, in simple terms, the necessary steps to help you succeed so that you can confidently act upon our insight.
The Planning team has a wealth of experience to call on. We combine quantitative data and qualitative observations to help give our clients a clear sense of direction, and a carefully selected set of proprietary and third-party sources helps us to do this.
But we also believe in the importance of good old fashioned intuition in designing an impactful strategy that works for you and for your customers.
The strategy & insight behind our planning powers every one of our services. So whether you’re working with us on Search, PR, Content or Paid Media activity, or across multiple disciplines, we’ll always take the same insightful approach to give you the best possible chance to be found.