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Digital Strategy & Planning

We help ambitious brands plan for growth.

We have a talented and experienced team of people that work together to combine audience, brand, market, competitor and commercial insight to develop a clear strategic direction for your marketing.

• We make sure you can find, understand and reach the right audiences
• We develop simple and strong brand propositions that work across all marketing and communication channels
• We provide you with market and competitor insight to identify challenges and opportunities
• We forecast business performance to help you make informed marketing investment decisions

We have simple but robust processes to make quantitative and qualitative observations of data, using a range of the biggest and best third-party sources available, including: Hitwise, AudienceView and, of course, Google (“… The most important dataset ever collected on the human psyche.” according to data scientist and author Seth Stephens Davidowitz).

Our people also develop tools that make planning more efficient and more effective. These tools include publicly available ones such as AnswerThePublic  and ones that only our clients get to use.

Our planning services:

  • Audience planning: We combine our own online audience insights with your audience data to help you better understand and reach the right audiences.
  • Brand planning: We collaborate with you to develop a new brand proposition, or refresh an existing one.
  • Market & competitor planning: We’ll analyse market trends and competitor performance to identify the best opportunities for you.
  • Commercial planning: Want a truly channel-neutral (and zero budget) view on how best to plan your marketing investment? Our commercial planning service can help.
  • Integrated planning: We’ll work with you to put in place the right integrated strategy by starting with audience, brand, market, competitor and commercial insight, not specific marketing channels.

Team expertise

We have a talented and experienced team of people that work together to combine audience, brand, market, competitor and commercial insight

Robust processes

We have simple but robust processes to make quantitative and qualitative observations of data, using a range of the biggest and best third-party sources available

Internal tools

Our people also have the ability to develop tools that make planning more efficient and more effective

Digital Strategy & Planning case study

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Forest Holidays

Delivering 53:1 ROI through tech SEO, content & PR

53:1

ROI

96%

YoY revenue increase

171%

increase in bookings

Our Forestipedia hub was born from Propellernet's insightful, strategic approach and, 8 years since creation, still continues to drive engagement, awareness, traffic.

Michelle Tassi - Head of eCommerce, Forest Holidays

Digital Strategy & Planning team