Winning Valentine’s in a Crowded Market for Pour Moi
Full funnel media buying sets more than hearts a-flutter
At Valentine’s, lingerie promotions are everywhere. So for Pour Moi, our challenge was simple. Could we drive Pour Moi’s sales even further in this overcrowded marketplace and develop a full-funnel strategy that leverages upper funnel channels to support direct response?
What we did
Full-Funnel Media Strategy
Cross-Channel Paid Media Activation
OOH Integration
Creative Messaging
Using clear messaging to stand out in a fast-moving space
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Revenue
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ROAS
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Share of search
Our strategy was to build awareness and brand salience through high-reaching formats that, for efficiency, were relevant to all audiences. We focused on clear messaging in Pour Moi’s ad copy, then built urgency as audiences moved further down the funnel.
Complementary signals of intent across channels amplified the touch points across an individual’s day throughout our Valentine proposition. We also activated Out of Home advertising across major urban hubs, with complimentary digital channels within search, shopping and video advertising.
“Propellernet impressed us from the start with their understanding of our audience and how to reach them, as well as their drive to increase spend efficiencies and their ambition for growing the business together.”