Paid Media Archives | Propellernet

Measurable Growth with Geographic Uplift Testing

Laurence Plevin | 12 February 2026

OpenAI Joins the Ad Race: What Marketers Need to Know

Laurence Plevin | 19 January 2026

Black Friday 2025: Was It Worth It?

Travis Eyles | 8 December 2025

Search is Expanding – And It Looks Different

Jessica Mainwaring | 10 November 2025

The Evolution of Paid Search: From Keywords to Context

Jessica Mainwaring | 7 November 2025

ChatGPT Throws Its Hat in the E-Commerce Ring

Kyle Adkins | 6 October 2025

From Viral Clips to Cultural Infrastructure: YouTube’s Evolution at 20

Laurence Plevin | 2 October 2025

Meta Will Soon Offer An Ad-Free Experience

Marcella Da Silva Monteiro | 1 October 2025

Is Smart+ the Future of TikTok Advertising?

Nicolas Rentschler | 28 July 2025