The challenge
Pour Moi had two challenges for Propellernet:
- Help the business achieve its 28% business growth target.
- Increase paid media sales and revenue, without compromising cost of sale (CoS).
Propellernet’s approach
- We immediately recognised that there was enormous headroom for efficient, non-brand growth which would accelerate the achievement of Pour Moi’s growth target.
- We built out an integrated media strategy based on Search Intelligence™, ensuring that Paid Search, Shopping and Social worked together to create more profitable purchase journeys.
- We quickly and extensively opened up the brand’s Paid Search and Google Shopping campaigns, adopting high-automation technologies and testing new innovations to drive revenue growth at a lower CoS.
- Integrated propsecting and remarketing campaigns were launched in Paid Social to drive new customers and incremental sales.Award-winning
Award-winning:
