Pour Moi had two challenges for Propellernet:
- Help the business achieve its ambitious growth target.
- Tap into the latent commercial opportunity in Paid Search and Shopping, without compromising cost per sale.
Our paid media strategists assessed Pour Moi’s account and immediately recognised that there was enormous headroom for efficient, non-brand growth which would then accelerate the achievement of the business’s growth targets.
We quickly and extensively built out non-brand coverage, adopting high-automation technologies.
Alongside this work, we created traditional search campaigns, with strict adherence to best practice to ensure efficiency.