Earning attention in Brazil’s inbox
Brazilian journalists receive thousands of pitches a day by email and read almost none of them. So how do you actually get through?
Our expertise here
We deliver this market through trusted freelance partners we’ve worked with consistently for years, bringing native-level knowledge and expertise. Many UK agencies who try to crack Brazil alone struggle to land coverage without a local specialist on the ground.
What makes this market different
Most effective outreach in Brazil happens by phone and WhatsApp, building personal relationships rather than mass-mailing press releases. Curiosity-led campaigns with a simple, attention-grabbing idea consistently outperform heavy, data-dense pieces. Brazil’s media landscape is shaped by a massive, hyper-connected digital population with heavy reliance on social media and chat apps for news, alongside a media ownership structure that’s highly concentrated and still dependent on traditional television conglomerates. With less than 1% of the population fluent in English, every piece of outreach collateral (pitch emails, press releases, everything) needs to be natively localised in Brazilian Portuguese, not translated.
The results
We have a growing track record of securing linked, relevant coverage across Brazil’s leading digital and broadcast-affiliated outlets.
