Luke’s route into PR began with a degree in Media and Communications, followed by roles in influencer marketing and content creation. He then moved into agency life, working his way up from PR Executive to Senior PR Executive, managing campaigns and leading on client relationships along the way.

Now part of the Digital PR team at Propellernet, Luke brings a sharp eye for a story and a knack for spotting opportunities others might overlook. He loves digging into a brief, asking smart questions and finding new ways to make clients stand out.

Outside of work, Luke loves live music, vinyl collecting, and more recently, running. He’s also a big fan of reality TV and crime documentaries – and, according to him, knows the psychology trick that cures hiccups every time.