Luci started her career early, diving into the world of fashion at just 16. After studying Fashion Buying Management at university, she worked across both the shop floor and head offices for a mix of high-street and high-end brands. But it wasn’t long before she discovered her real passion lay in storytelling. She moved into PR via a startup agency, worked her way up, and hasn’t looked back since.

At Propellernet, Luci brings her multi-sector experience and a big heart for purpose-led comms to the PR team. Whether she’s working with charities, interior brands, pet food or fashion, she thrives on PR’s pace, variety and creativity.

When she’s not knee-deep in press releases or pitching powerful stories, Luci’s probably planning her next trip, sipping her fourth coffee of the day, or dragging her mates into karaoke. And while she still hasn’t passed her driving test (next year will definitely be the year), she more than makes up for it with Olympic-level speed walking.