At our AI Summit, Dave Peiris explores how AI is transforming search, and what it means for the future of SEO. While tools like ChatGPT are growing fast, Google still dominates with over 14 billion daily searches. But change is happening. AI Overviews are pushing organic results further down the page, reducing click-throughs and making it harder for brands to get seen. Dave shares how Propellernet is responding with tools designed to track visibility in AI Overviews and guide smarter content strategies. In an AI-driven landscape, recognisable, trusted brands win – and digital PR is a key driver in building that visibility.
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