With five years in paid media under his belt, Kyle (or Cowboy Kyle as we like to call him) has built a reputation for razor-sharp performance strategy and data-led decision-making. Obsessed with using numbers to unlock smart, impactful choices for clients, he brings deep curiosity and a performance-first mindset to the Paid Media team – always asking the right questions to drive the best results.

Away from the spreadsheets? Kyle’s full of surprises. From baking bread, to tackling DIY projects, to riding bulls (yes, really) – life’s never dull. He can belt out a tune, hold his own on a farm… though he’s just as impressive in a performance review.