In this webinar, our Head of Digital PR, Louise Parker, explores how AI is reshaping the search landscape – and what digital PRs can do to stay ahead. Rather than ripping up the rulebook, she argues for small but meaningful tweaks: rethinking what counts as ‘good’ coverage, focusing more on brand and product relevance, using spokespeople strategically, and reconsidering the role of social media in driving visibility. With AI search and large language models (LLMs) evolving rapidly, Louise shows how digital PR can play a key role in shaping brand presence across both traditional and emerging platforms. Enter your details to watch the full webinar and learn how to adapt your digital PR strategy.
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