How is the UK really using AI?
The AI Pulse is Propellernet’s nationally representative deep dive into how people across the UK are engaging with AI tools, search engines and digital platforms. Conducted in partnership with YouGov, this quarterly tracker uncovers the truth behind the hype: who’s adopting AI, who isn’t, where trust and confidence are lagging, and what it all means for the future of search, content, and digital marketing. Whether you’re navigating the rise of Google’s AI Overviews or rethinking your customer engagement strategy for an AI-influenced world, this report is your data-rich, insight-led compass.
