We are search experts, storytellers and strategists

Trusted by ambitious brands to deliver performance and brand marketing that fuels growth. Tech-enabled, human-led and propelled by purpose, we help you thrive in an ever-changing world.

What we do

Digital PR

Impactful campaigns driven by creativity and data, earning both attention and links. No PR for PR’s sake, just credible storytelling that builds authority, trust and lasting visibility.

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Performance Marketing

Whether through paid search, paid social or performance-focused content, we drive results that matter; not just clicks, but commercial outcomes and focused, accountable growth.

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Search Optimisation

Optimisation, everywhere it matters. From SEO to GEO and whatever comes next, we make sure your website is there, front and centre, whenever and wherever your audience is searching.

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Brand Building

We create standout brand moments that cut through. Our campaigns spark conversation, embed brands in culture and capture attention through bold PR ideas and powerful media activations.

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Our work

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Paid Media Drives 52% YOY Growth For Dogs Trust National Dog Survey

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Peak Performance for CV Villas: 230 Links, 10 Awards, 118% Organic Growth

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Breaking Up Made Headlines: 216 Pieces of Global Coverage

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How Paid Social Video Ads Drove a 180% Revenue Surge for Pour Moi

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Olympic-Level Impact: 341M Impressions, 79% Lower CPC

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AutoTrader Accelerates to #1 with 232% Growth in Clicks.

Progressive pioneers

It’s not just words. Our culture of innovation meant we were one of the first SEO agencies to employ PRs for link-building back in 2009. In 2014 we launched the hugely popular Answerthepublic.com, in 2020 we developed a unique Search Listening offering and in 2021 we became one of the first B Corps in the digital marketing space, thanks to our progressive culture and business goals prioritising People & Planet.

 

A culture of innovation

The Digital PR Podcast

Now in its third series, our podcasts sees our Heads of PR, Lou and Steve, speak to some of the most interesting minds in the industry about their experiences.

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Generative Engine Optimisation (GEO)

We're testing, learning and experimenting across tech, content and digital PR to drive visibility in Google's AIOs as well as in AI search engines, including ChatGPT.

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Answerthepublic.com

We built ATP back in 2014 after getting sick of manually scraping Google suggestions for insights. We've since sold it, but remain power users.

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AI for Efficiency & Innovation

We're developing AI assistants to help speed up sign-off for press releases & other work, spot content gaps, develop new messaging for media and so much more.

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Blackbird

Dave, our Head of Tech SEO, created Blackbird to help marketers monitor ecommerce site speed for real users - unlocking how much extra revenue improvements could generate.

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Search Listening

After years of helping clients to demonstrate the value of search insights way beyond SEO teams, we've trained up clients including Procter & Gamble and Sky.

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CoverageBook

CoverageBook was born at Propellernet in 2014 and became an independent SaaS business in 2015. Now trusted by over 18k PR professionals worldwide. Its USP? Slick, beautifully designed reports backed by solid PR metrics.

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Sandbox

Sandbox is an internal tool that allows our PR consultants to stress test campaign ideas against a panel of AI journalists, helping to refine and improve the stories we pitch to the media.

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Creating Partnerships that last

Some of our client partnerships span 15 years and counting, with almost a quarter lasting 7 years or more. Here’s what they think.

Ben Briggs, CV Villas

"The whole team are a joy to work with & no matter which area of digital marketing it is, they always provide the right level of analysis and insight to help us make better decisions."

Case Study

Krystelle Kubicki, Hotelplan

"Their knack for using the latest tools and technologies, combined with their creativity and strategic insights, makes them an indispensable partner for us."

Case Study

Mathew Court, Auto Trader

"What Auto Trader values most is Propellernet's dedication to aligning with our objectives, ensuring a meaningful partnership. Together, we have achieved notable milestones, demonstrating the effectiveness of our collaboration."

Case Study

Ben Mounsey, SportsShoes.com

"I cannot praise the Propellernet team highly enough. Their hard work and expertise have played a key role in helping us to become the UK's biggest online sports retailer."

Case Study

Alistair Woolham, Pour Moi

"Propellernet are more like an integral part of Pour Moi rather than an external agency. Their deep understanding of our brand and unwavering commitment to improvement and ROI is evident."

Case Study

Working closely with remarkable clients including…