2024 General Election Search Tracker

Rishi Sunak stood in the pouring rain outside 10 Downing Street yesterday, May 22nd, and announced that the UK would be heading to the polls on July 4th to elect a ruling political party.

Our Covid search trackers during lockdowns proved just how insightful daily search data can be during times of national turmoil and, more pertinently, analysis of search behaviour by Seth Stephens-Davidowitz (a hero of ours and a Search Listening pioneer – go read Everybody Lies if you haven’t already!) in the lead up to US elections has previously more accurately predicted the outcome versus traditional polls.

So, we’re planning to get back to tracking as polling day edges ever closer.┬áCheck back here daily to see which party is driving the most searches and what some of those searches are.

Which party is generating the most searches?

We’ve looked at search interest around 5 of the key political parties. The data shows averaged daily indexed search interest in each party and will update each day.

How are people searching around the election?

 

Scroll through the tables to see how trending searches around the election have changed each day since Tuesday 23rd May.

Common searches have been around:

  • Who is my MP?
  • What constituency am I in?
  • Party manifestos
  • Tactical voting

How are people searching around the Labour Party?

 

Scroll through the tables to see how trending searches around the Labour Party have changed each day since Tuesday 23rd May.

Common searches have been around:

  • Comparisons versus the Conservative Party
  • Kier Starmer
  • Other MPs
  • Plans for tax on pensions
  • Allowing 16 year olds to vote
  • VAT on private schools

How are people searching around the Conservative Party?

 

Scroll through the tables to see how trending searches around the current ruling party have changed each day since Tuesday 23rd May.

Common searches have been around:

  • The term ‘Tories’
  • Specific MPs
  • National Service
  • Immigration policies
  • Comparisons to Labour

How are people searching around Reform UK?

 

Scroll through the tables to see how trending searches around Reform UK have changed each day since Tuesday 23rd May.

Common searches have been around:

  • The party’s manifesto
  • Nigel Farage
  • Specific MPs
  • Policies/manifesto
  • Lucy Allan endorsing Alan Adams

Trending Searches Around Reform UK by Propellernet

How are people searching around the Liberal Democrats?

 

Scroll through the tables to see how trending searches around the Liberal Democrats have changed each day since Tuesday 23rd May.

Common searches have been around:

  • The manifesto/policies
  • Ed Davey
  • Specific constituencies (Cheltenham & Surrey Heath)
  • Jo Swinson
  • Scottish Lib Dems

How are people searching around the Green Party?

 

Scroll through the tables to see how trending searches around the Green Party have changed each day since Tuesday 23rd May.

Common searches have been around:

  • The manifesto/policies
  • Caroline Lucas
  • Gaza