The campaign challenged the way that fashion brands present women as one homogenous size and shape. As a brand dedicated to creating clothes for tall women Long Tall Sally felt well placed to speak up for women of all sizes. You may be tall. You may be short. But no woman is average. And what is the most average way of presenting clothes? The ubiquitous mannequin or show room dummy. Working with a Long Tall Sally customer we created a mannequin based upon a real woman.
The results were phenomenal and Long Tall Sally were delighted with the campaign, which has seen them become more visible as a brand and increase in search engine rankings, for a number of key terms. probably because, when it comes to fashion, women don’t define themselves by size.
The campaign is now shortlisted in the Health, Beauty, Retail and Fashion Marketing Communications campaign of the year’.
You can see the full shortlist at the awards website.
Good to luck to everyone shortlisted.It feels great to be up against some great work in the PR industry.